IDEAFORM : BLACK

In 2011 Marit Ilison initiated a new experimental course at the Fashion Design department at the Estonian Academy of Arts. Her wish was to combine her two favourites - concepts and construction eg. ideas and form, hence the name IDEA FORM (Ideevorm in Estonian). The vision was to courage the freshmen to experiment with out fear and also provide them with a set of design tools that could be used at any future design task. Students were free to find their idea for the concept, but had all to use the same material under a common theme.

The current last edition of Idea Form under Marit Ilison supervision in 2015 was held in collaboration between the Fashion and Interior Design departments. Students paired up in teams from different departments and worked together on the theme Black. They were free to choose the material and develop the idea based on different tasks that were given during the workshop. It was the first time when the creative photoshoot and planning was included in the course.