Idea, supervision, AD & style for experimental form course 
@ Estonian Academy of Arts, 2011

In 2011 Marit Ilison initiated a new experimental course at the Fashion Design department at the Estonian Academy of Arts. Her wish was to combine her two favourites - concepts and construction eg. ideas and form, hence the name IDEA FORM (Ideevorm in Estonian). The vision was to courage the freshmen to experiment with out fear and also provide them with a set of design tools that could be used at any future design task.

Students were free to find their idea for the concept, but had all to use the same material under a common theme. And in addition - any form resembling classical clothing was forbidden. The first course was about the skirt and the material used was white plain cotton from Kreenholm Textile factory which had recently gone bankrupt in 2010. After the course a creative photoshoot was held to execute a full circle of a possible fashion design item.

Photos by Maiken Staak. Model: Getter Rätsep. Costumes by: Heli KruusiAnnette KönigsbergLisann LillevereKülli PiibarGerta RosarMarion TrelKadri Veisner.

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