Welcome to the shop that we never opened! 

Dear friends and followers!
For over three years, we have promised to open our store in the Põhjala factory very soon, but as they say - you make plans, but God has its own!
After the pandemic, we have smoothly immersed ourselves in creating charming spaces and have realized that, at least for the moment, we put the store plan on hold.

But - to celebrate the fulfillment of dreams, we invite you to the store we never opened on April 4th and 5th! We will bring out lovely styles from the Longing For Sleep archive and offer a chance to purchase unique pieces at 20-40% off.

Thursday, April 4, 12-7 p.m
Friday, April 5, 12-7 p.m

Marit Ilison Creative Atelier, Marati 5a, on the main street of Põhjala factory, across the street from Karjase Sai

Facebook event and more information here!

We are waiting for you!

Marit & Peeter


We are happy to let you know that haute couture exhibition "Fashion Folklore" at MUCEM in Marseille has been extended and Longing For Sleep Unique cape #58 is on display alongside the top names in the fashion world, such as Chanel, Dior, Hermès, and Balenciaga till January 8, 2024.

Marit Ilison for Marie-Laure de Noailles

We are delighted to share that this weekend Marit was invited to participate in the prestigious 38th Hyères fashion and photography festival at Villa Noailles, which is celebrating its 100th birthday this year. On the occasion of the jubilee, one of the festival's exhibitions "Garde-Robe(s)" is dedicated to Marie-Laure de Noailles, the owner of the villa and French artist, regarded one of the 20th century's most daring and influential patrons of the arts, whose circle included, among others, Salvador Dalí, Jean Cocteau, Man Ray and Luis Buñuel.

Marit was asked to imagine how Marie-Laure Noailles, who loved avant-garde clothing, could be dressed today. She created a set of patterned, tone-on-tone harmonizing coat and catsuit adorned with chenille fringes for the exhibition. The camel shaded cotton chenille jacquard fabric used for the coat comes from the archives of our atelier and was first created in 2017 as a special order for the luxury store "I am delighted that this exclusive design will now live long in one of the most unique fashion archives in the world," says the designer. Among the invited creators, the fashion houses of Chanel, Viktor & Rolf, Lanvin and Schiaparelli have also created costumes for the exhibition.

Ilison participated in the Hyères fashion competition with her Longing For Sleep collection in 2014 and has since participated several times in the aluminum showrooms of the festival.

The exhibition at Villa Noailles will remain open until January 14, 2024

Marit Ilison's cape from the Longing For Sleep collection is also on display at the haute couture exhibition "Fashion Folklore" at the MUCEM museum in Marseille until November 6, 2023.

Marit will be giving a lecture at Estonian Applied Arts and Design Museum series "When is design?" on 21st of September at 17.30. Lai 30, Tallinn. 

Marit's interview for, interviewed by Kristina Herodes is now online here.

Longing For Sleep Unique cape #58 is now on display alongside the top names in the fashion world, such as Chanel, Dior, Hermès, and Balenciaga at haute couture exhibition "Fashion Folklore" at MUCEM, Marseille, France.

Marit's interview for, interviewed by Eia Uus is now online here.

Our showroom at Põhjala Tehas will be open today 12-17 @ Põhjala Peatänava Pidu.


Marit will be giving a lecture at Üliülikool lecture programme on 17th of June 2023 at 14.00.

Magdaleena Health Centre was opened today and the site-specific brass installations "Võluõied, väevarred" I & II created by Marit are open to public visitors daily at the opening times of the centre.

Marit will be creating costumes and set design for Theatrum's Lope de Vega play "Dance teacher", directed bt Kristjan Üksküla, premiering on 8th of June 2023.

We are happy to announce that La Pizzeria di Orm Oja is now open at Vene 1, Tallinn and we had an honour to create the interior for the coolest staff and best pizza.

Marit Ilison's installations "Võluõied, väevarred" I & II have been chosen to adorn the atriums of the reconstructed and renovated Magdaleena Health Centre in Tallinn. The centre will be opened in the end of May.

We are honoured that the site for the most beautiful things, 1stDibs, has titled our work as a Designer to Watch!

Põhjala essee #7: Marit Ilison. Mõistuse lõpp ja jumalik ilu. 

We are happy to announce that we created the interior design and custom lightning for brand new Freya Foodbar at Viru Center Foodcourt!

Marit and Peeter at Tandem podcast.

Üks lugu. Marit Ilison - Vikerraadio. 

We are delighted to announce that we created the interior design for newly opened Päris Bakery-Deli-Resaturant!

Üks lugu. Marit Ilison - Vikerraadio. 

We are happy to introduce you to the brand new Black Heart 2.0 soft and cosy family collection in colorful Oeko-Tex certified velours! 

10 bright colors, sweatshirt, hoodie, and track pants styles! Big and small heart logo! Made with love & sustainable mind in our atelier in Tallinn and packaged responsibly! 

The Black Heart 2.0 Collection is about taking care of yourself in small acts – to create moments that make you subconsciously smile every day. Because when we take care of ourselves, we can also be more caring and kind towards everything and everyone around us. We will donate 1€ of each product sale to the mental health organisation  

Our new campaign video features 6 wonderful Heart Ambassadors who have been invited by Marit for the reason that they have touched or inspired her in one way or another. All of them are lovely and passionate people, leaders in their fields, sincerely inspiring others by being who they are.

Read more here

Marit Ilison in conversation with Kristjan Üksküla about theatre, beauty, Shakespeare and love.

New collection of Longing For Sleep Unique one-of-a-kind coats is now available at our web store!  

The Longing For Sleep collection started in 2013 from Marit’s deeply personal conceptual artwork, reflecting on the feelings evoked by dark wintery time called kaamosKaamos is a non-translatable word only known in Estonian and Finnish languages referring to the time from November to January, when the days are very short and it barely gets light. 

Longing For Sleep borrowed its name from Estonian title for Chekov’s novel “Let me sleep”, and reflected Marit’s wish to stay wrapped in a blanket and daydream all day long during cold wintery times. 

To materialise this wish, Marit created a collection using vintage Soviet woolen blankets back in 2013 and instantly gained international recognition for the style and the unique use - upcycling - of discarded material. 

We are proud to let you know that Lore Bistro interior design has been nominated for the Annual Awards of The Estonian Association of Interior Architects (ESL). Besides the smiles of the restaurant visitors enjoying the atmosphere, this nomination means a lot to our multidisciplinary creative atelier!

The ESL’s annual award is known as one of the longest-standing design awards in Europe and dignifies the Estonian architecture and design landscape. Out of 15 nominees this year Lore Bistroo was the only restaurant among them.


Marit has had an honour to create costumes and set design for William Shakespeare's "All's Well That Ends Well" directed by Kristjan Üksküla and performed by the graduates of the Vanalinna Hariduskolleegium theatre class.

The play will be played only 8 times in August! Find the tickets here!

To accompany the Longing For Sleep 2020 Collection 1, Marit compiled a little playlist called Tender Spring, something to nurture the soul in these current times - listen to it here.

Last autumn Marit spoke about her ideas on body and space for the Estonian National Broadcast Radio Night University program, the lecture can now be listened here. The lecture was recorded on 19th of October 2019 in Esna manor.

Marit's essay "Quo vadis, World of Fashion?" was published in Estonian leading newspaper Eesti Ekspress. You can also read the essay here.


Since the beginning of the year Marit has worked on our greatest interior and atmosphere design project  so far and we are happy to let you know that Lore Bistroo is now open at Kai Art Centre in Noblessner Port in Tallinn. Lore is a sharing-concept community bistro offering tasty food, excellent service and warm atmosphere. Welcome!

We are proud to let you know Marit Ilison's critically acclaimed "77 chintzes" installation will be on display at Estonian National Museum in Tartu, Estonia till 29th of September 2019.  

Fashion exhibition "Sots Art and Fashion. Conceptual Clothes from Easter Europe" with Marit's monumental installation "77 chintzes" will be open 2 more weeks till 4th of August at Kumu Art Museum in Tallinn, Estonia.

On 30th of May Kumu Art Museum will host an artist talk with curator Liisa Kaljula and Marit Ilison.

On 14th of March fashion exhibition "Sots Art and Fashion. Conceptual Clothes from Easter Europe" will be opened at Kumu Art Museum in Tallinn, Estonia, where Marit will be presenting a brand artwork. The exhibition will be open till 4th of August 2019.


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